White House 2.0

Image by Asger Carlsen

Adam Cahill, SVP/General Manager at Carat Boston, writes a brilliant piece in today's Ad Age about Obama's Social Media approach and how he should extend it to his presidency. 

In this current fear climate, a President's main job is to calm the public down and get us focused on the task at hand. There's no need to panic but there's a huge need for hard work, innovative thinking and, dare I say it, community building. This crisis needs more than a partisan solution, it needs everybody be involved, everybody to participate. A Wiki approach to government might sound far-fetched (Do I hear Red Tape, Socialism and Craziness?) but in these times when the government has to basically buy banks, the biggest insurance company and is on the verge of buying up GM and/or Ford, we should ask ourselves: Don't we need lofty goals? Lofty ideas? New thinking? 

And, just to be clear: Let's stay away from the poll-driven politics a la Clinton. But let's come together as a nation and discuss seriously how to get this country back on track. Roosevelt's fireside chats were then. White House 2.0 should be now.