Two great sites

Dutch agency Achtung created an amazing 3D site, marketing the capabilities of Schiphol airport. Apparently, Schiphol has plans to expand and communicates with the site to environmentalists and neighbors the need for further expansion.

The animations are breathtaking and engage you to learn more about how Schiphol works and why this airport is so vital for the economy.

Via Adverblog

Fight For Kisses //// www.ffk-wilkinson.com
Uploaded by killafather

Hilarious trailer and nicely integrated site for Wilkinson. Animation feels 2001 but the the campaign idea makes up for it.

And I thought disruption was dead

Proof that disruption works if it's coupled with engagement: Catchyoo is an interactive OOH ad that displays the ads on floors, walls, or wherever. Unlike other projected ads, the visuals are crisp and the poosibilities for user interaction are endless.

These ads, are projected on the floor and equipped with sensors to allow interaction. It's nice to see how Apple took advantage of the medium and demonstrates product features in an innovative way.