Showing posts with label Brand Promise. Show all posts
Showing posts with label Brand Promise. Show all posts

Friday, March 21, 2008

Love you can smell


When we put love into our work, it changes everything.

I used to like Starbucks coffee but since I experienced Intellegentsia Coffee, I'm a changed person. Everthing in their store is full of love and passion for coffee. Somehow, when they prepare my latte, their passion is transferred to the end product. (No, I don't get paid by them. Just want to make sure everybody will try their excellent product.)

I feel the same when people cook for me or just make a plain cup of coffee with a french press. Same is true when I go to a local butcher or farmers market. There's more to it than the product, I can take the emotion they put into the product home.

Sure, nobody can create excellent meals each and every day. But just a little effort and thought goes a long way. Small pieces of tomato sprinkled around a plain spaghetti dish can change everything. Or freshly pressed OJ in a champagne. These little things show appreciation and passion for your loved ones. Or your customers.

Wednesday, March 19, 2008

Authentic



One word came to mind when I saw Obama's race speech yesterday: authentic.

Sure, he's a great speaker and, for many people, very inspiring. But his real strength is authenticity: Knowing his background of a lifetime of walking the color line, his remarks yesterday felt real.

If you ever need a case study why authenticity is so important, go back to this speech.