Piece of crap

Now, what the hell is this? Who came up with this idea? Are people supposed to flock to a Kia dealership just because there's a hot-selling dealer getting ready to sell like a maniac? This creative is so removed from what people care about, I don't even know where to start. I just hope Goodby, Silverstein and Partners had nothing to do with the hottest contender for the worst commercial of 2008.