Monday, September 24, 2007

Advertising Week - Day 1

Interesting am session with Carla Hendra (Ogilvy), Rishad Tobaccowala (Denuo) and David Verklin (Carat).

A few quotes:

David Verklin: "The future is not brands telling stories, it's people telling stories about brands."

Rishad Tobaccowala: "Media companies have to distinguish between paid and earned media."

"Drop the word advertising and change it to marketing services."

"The only way to face the future is to face reality."

One of the questions asked by the audience why PR always seems to be missing from panels. Scanning the list of attendees, only a handful of PR firms are even present at these conferences. It's a missed opportunity since PR and Advertising need to work closer together to connect better with consumers.

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