Tuesday, September 25, 2007

Two heavyweights

Still more than 3 days to go but the highlight of Advertising Week took place today at the MIXX Conference: Charlie Rose interviewing Seth Godin.

A few topics covered:

- Advertisers can't act as terrorists anymore and hold consumers hostage. People want to see what they want to see not what we want them to see.
- The time of mass media is over. Brands have to count on people to spread the message. Only remarkable products and ideas will be successful and make people talk about them.
- Successful brands will be connectors: Connecting people to people, people to ideas and people to products.

I'll post a link to the video of this insightful discussion once it's available.

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