Chevy shows all those Web 2.0 preachers and social media fanatics that mass advertising is still alive. Spend gazillions of dollars and you can ensure that blind people will see and deaf people will listen: Homepage takeovers, commercials after commercials, billboards, print: you name it.
Chevy achieved their goal: The Malibu can't be ignored. Just like taxes and death.
Is mass advertising so desperate that not being ignored is now a goal? Pathetic.
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