Thursday, November 8, 2007
The neverending story
This ad, created by Fallon London, communicates Orange's (Uk phone provider value proposition of unlimited text messages, and the big idea is fairly simple: if it's good, it shouldn't end.
In the spirit of integration, Poke (London) created a fascinating site with the same simple/big idea. (Aren't all big ideas simple?)
The first neverending site. Enjoy.