This ad, created by Fallon London, communicates Orange's (Uk phone provider value proposition of unlimited text messages, and the big idea is fairly simple: if it's good, it shouldn't end.
In the spirit of integration, Poke (London) created a fascinating site with the same simple/big idea. (Aren't all big ideas simple?)
The first neverending site. Enjoy.
1 comment:
it doesn't stop there either.
we have done an interactive tv extension, theres free stuff to be had and also a hidden element.
You'll need to play with it to find that though.
http://eaonpritchard.blogspot.com/2007/11/viddy-well-little-brother-viddy-well.html
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