Thursday, November 8, 2007

The neverending story

This ad, created by Fallon London, communicates Orange's (Uk phone provider value proposition of unlimited text messages, and the big idea is fairly simple: if it's good, it shouldn't end.

In the spirit of integration, Poke (London) created a fascinating site with the same simple/big idea. (Aren't all big ideas simple?)
The first neverending site. Enjoy.

1 comment:

Eaon Pritchard said...

it doesn't stop there either.
we have done an interactive tv extension, theres free stuff to be had and also a hidden element.
You'll need to play with it to find that though.