Sunday, November 25, 2007

Dell goes C-List


Even C-list celebrities need endorsements and Dell came to the rescue of unforgettable performers such as Burt Reynolds, Ice-T, Vivica Fox, Brooke Burke, Chuck Liddell and Estelle Harris with their 'Yours Is Here' promotion.

Does it work? The tongue-in-cheek humor is slightly amusing and the execution is flawless. Personally, I like the idea to ask all your friends to contribute via PayPal instead of receiving the unwanted socks, ties and bargain bin book. Feels a little bit like a wedding registry. Not that there's anything wrong with it. Will it work for Dell? Not sure if this new approach to gifting really works in this environment where everybody cuts back on holiday spending. I just wish Dell would have been a bit more creative with their treatment of their C-celebrities. The only one that I really liked was Ice-T but it would be awkward as a guy to send his smooth, female-targeted message to my father. Unless, I'd rather have socks.

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1 comment:

JohnP@Dell said...

Hi Uwe,

I just wanted to drop by to say that our new campaign is indicative of Dell's willingness to experiment with new ways to connect with customers. Is it working? Initial feedback has been outstanding. Stay tuned...more to come!