These are the moments brands need to live for. Moments that people want to recreate. Memorable moments, human moments. Data-driven marketing might help the bottom line with great ROI, experiential combined with conversational marketing creates real moments.
Recession, downturn, sub-prime crisis, wars, terrorism, inflation, global warming, etc. Too many problems to tackle, overhwelming, disturbing. But when you go to bed, wrap yourself with that thought.