Wednesday, January 16, 2008

Polish the gravestones

TVWeek is reporting that the "seventh-season premiere of Fox’s “American Idol” was its lowest-rated in four years.
“Idol” fell from last year’s series-high premiere perch, yet was once again a ratings titan that readily blew away all competitors Tuesday night, as well as all other network premieres from earlier this season.
“Idol” received a 13.8 rating among adults 18 to 49, according to preliminary Nielsen data.
That’s down 13% from last year’s 15.8 and down 10% from 2006’s 15.3.
Among total viewers, “Idol” was seen by an average of 33.2 million, down 11% from last year."

Given the fact, that TV afficionados touted American Idol as the miracle medicine for their hemorrhaging ratings, this doesn't fare good for the TV world. Plenty cheap explantations out there (Primary Season, warmer than usual weather, the bar had $1 special, I had to wash my hair) but the real culprit is the decline of TV as the mass gathering place. The only bastion remaining is the Super Bowl. And I expect those ratings to get bigger and bigger. People long for these moments and brands are willing to pay top dollars for them.

Besides the Super Bowl, I wonder if my daughter will ever experience these water cooler moments again.

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