Wednesday, January 9, 2008
Companies should learn from the current elections: Authenticity and straight talk pays off. Hillary used to speak like a corporate spokeshole. 2 days ago she showed a real side of her. Not the poll-driven, pundit-steered Hillary we know so well. And dislike. A real person with real feelings. That turnaround cumulated with her win yesterday and 'I found my voice.'
Politicians and companies have to understand that authenticity is at a premium. Words and messages get lost in the clutter. Real voices don't.