Wednesday, January 9, 2008

Straight talk

Companies should learn from the current elections: Authenticity and straight talk pays off. Hillary used to speak like a corporate spokeshole. 2 days ago she showed a real side of her. Not the poll-driven, pundit-steered Hillary we know so well. And dislike. A real person with real feelings. That turnaround cumulated with her win yesterday and 'I found my voice.'

Politicians and companies have to understand that authenticity is at a premium. Words and messages get lost in the clutter. Real voices don't.

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