Tuesday, February 26, 2008
Starbucks Nation is in uproar because their beloved Java won't be available this pm. I don't care about Starbucks, prefer really good coffee like Intelligentsia. (Best coffee I ever had.) But I think it's a good move by Starbucks.
Instead of just changing out some advertising or signage, Starbucks signals very strongly that they're willing to change. Works better than any new tagline or fancy ad. I might even give them a chance again.