Monday, February 4, 2008


In between the Superbowl and Super Tuesday, we're recovering today, looking forward to tomorrow. Everything seems to be in flux: Yahoo bought by Microsoft, economic signs are rather negative, the ad industry is in turmoil. Personally, I didn't care for any of the Superbowl commercials. Most of them felt forced, off brand and something I would rather fast forward to get to the exciting game. Sure, the big game is still one of the few moments where everybody gathers around the tube but our mind continues to opt out of advertising at an alarming rate.

It's fascinating to see and experience how quickly people are changing their consumption habits and how we re-program ourselves daily, destroying the old marketing/advertising model fast forward by fast forward.

For now, we have to live with change. No fear: Stick to the rules and you'll be fine.

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