Monday, June 18, 2007
Fly me with balloons...
BBDO Duesseldorf was tasked to create awareness for Silk-epil epilators from Braun. Their solution was the tie helium filled balloons to a model's skirt so there would be nothing to look at but her legs. The model drew attention wherever she went and generated an in-store traffic increase around 25%.
The video can be found here.
Clearly, a typical advertising stunt. But one that works with the product and breaks through the clutter in a more circus-like way.