Wednesday, June 6, 2007

Future of ad agencies

In this video, digital leaders look into the crystal ball:

Nick Law – Chief Creative Officer, North America, R/GASteven Marrs – Vice Chairman & Global Head of Digital & Branded Content, Nitro
Clark Kokich – Worldwide President, Avenue A/Razorfish
Torrence Boone – President Boston, Digitas

A great quote from the R/GA Nike Running case study.

"A completely new category where the product, the online experience and the marketing are inseparable"


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