Thursday, June 21, 2007
What if all shopping was like E-Commerce?
This question is being posed through a series of videos, produced by Elastic Path, an e-commerce software developer in Canada.
When living the 2.0 life, we tend to forget how clunky, unsatisfying and unfriendly the user experience can be.
Sunday's New York Times article should have been a wake-up call for all 2.0 Kool-Aid drinkers: Growth in online sales are dropping, Internet fatigue might be setting in and retailers have put a lot of effort into improving the shopping experience.
There's a lot of work ahead.