Monday, December 17, 2007

Banner Ad of the year

It's the time of the year when you go to a Xmas party, drink one or two too many and end up driving drunk. The consequences can be dire: ranging from loss of your license to killing yourself, or even worse, others. The UK Department for Transport and Leo Burnett wanted to creatively communicate above sermon and worked with Weapon 7 on the execution.

They came up with such a clever ad, it just floored me: An ad in rewind.
So, whenever you head out to your party and need a little reminder to keep it to two glasses of wine, just click here.

Hat Tip to 30gms.

1 comment:

Eaon Pritchard said...

Uwe, glad you liked it, thanks for highlighting, Eaon (Weapon7)