Tuesday, December 11, 2007

LinkedIn thinks I'm into Martha

LinkedIn just redesigned their site and it created some buzz in the blogosphere. One of the new features is the news feed, tailored to your company and interests. Interesting idea to create more stickiness on the site but it just doesn't work for me.

A little background: I work at Genex, an interactive marketing company. Genex was bought by Meredith a few months ago. Most of you know that Meredith has a huge footprint in the female marketing space. And that's the only explanation for my feed: Martha news all the time. Now, Genex might be owned by Meredith but my job is to focus on media for clients with mainly male audiences.
I'm sure I'm not only with this poor customization example of LinkedIn: Many digital agencies have various disciplines under one roof: SEM, SEO, Media, Engineering, QA, etc. What kind of feeds do they receive? Sure, there's a customization option on the feed but you need a lot of people within your organization to care about the feed before these changes really show up. And what if these users are mostly engineers?

I think many people will find this feature not useful and LinkedIn just gave them another reason not to come up. I just wish I could customize the feed for my own page or even be allowed to turn it off.
When is LinkedIn 3.0 happening?

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