Saturday, December 15, 2007

I want a scarf for Christmas



Moving Brands, an innovative corporate identity design agency out of the UK, developed a fascinating project focused on one idea: Fashion should be done by the people and not just a few select fashion designers.

Introducing Weare, an outstanding idea that merges fashion and technology with social networking.
As the Weare site explains:

"Last Christmas we set up a screen made of fairy lights in the Moving Brands window.

We then invited people to send messages and drawings, via a simple web-interface, to be shown in sequence in the window. The window was captured by webcam and broadcast live to the internet.

We stored everything sent to the window in a gallery, and the full sequence has been used to create this scarf."


You can buy the limited edition scarf online through the site or in selected shops in London. I tried to purchase it but since I live in the US, I wasn't able to input my info.

And, while you're shopping, you can create the next Weare product by contributing designs or visuals. And vote for what the next Weare product should be. I contributed an unrecognizable heart and smiley face. Props to me!

So simple and fascinating. I wish I would have come up with this idea.

Hat tip to Russel Davies.

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