Thursday, December 6, 2007
The power of conversational marketing
A few weeks ago I sat down with a friend. He spoke about his newest venture, how he's trying to save some money by either cutting down on certain services or just plainly eliminating them. At one point we talked about phone service and Skype came up.
I thought about taking out the landline at home and just replacing with our cellphones or adding another solution, such as Skype. Since I showed interest, he started raving about all the advantages, his minor complaints and the cost savings.
After listening to his sermon, I asked:
"I was always interested in Skype but their site didn't explain the process appropriately and I felt I didn't really know where to start. What did you do?"
"Go to Skype to start your service and go to Amazon to buy the phone. It's cheaper there."
"You have a minute? Show me what I should order on Skype and I'll figure out the rest."
5 minutes later I was a Skype customer and had a brand new phone.
That's the power of Conversational Marketing and WOM:
Complex decisions can be simplified within minutes, known brands can be forgotten and cancelled within seconds and 'too-complex-for-my-pea-brain-site-experiences' can be forgotten.
And, yes, Skype rocks.