Sunday, December 2, 2007

We are the people we have been waiting for

Brilliant Thomas Friedman discusses the climate change in his newest column, titled 'The People We Have Been Waiting For'. He sees no hope that any politician will drastically change the approach to climate change, but, at the same time, he sees major signs of hope outside of the beltway. He names Google and their announcement to invest million in developing its own energy business and the M.I.T Energy Club.

Friedman ends:
"They’re not waiting for G.M. Their goal, they explain on their Web site — — is “to identify the key characteristics of events like the race to the moon and then transpose this energy, passion, focus and urgency” on catalyzing a global team to build a clean car. I just love their tag line. It’s what gives me hope:

“We are the people we have been waiting for.”

We see it everywhere, people are taking control. It's much more than just fast-forwarding through commercials or posting Jackass-style videos on YouTube. It's on a much more fundamental, society-changing level:
Politicians and big institutions have failed us. Slowly but surely, we're chipping away at their power base until these institutions will be just faint reminder of better (for them) times.
Politicians and brands need to understand that old formulas are just that: old formulas. They don't need a new formula, they need a new approach, a new mindset.
And they better do it fast because we have no reason for wait. We're working on our own formula.

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