Friday, December 21, 2007

Mobile Marketing that works

That's what you see when you drive through Los Angeles during the day.(And, yes, these are clouds and there was even rain afterwards...imagine!)
Marketing the sleeper Juno, this truck features the bedroom of Juno MacGuff. You can't see the details but this bedroom was as close to a teenager's bedroom as you've ever seen.

Al Gore wouldn't this kind of promotion but it makes you look again. And risk your life to take a picture with your iPhone (maybe the worst integrated phone in the market) while driving.

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