Wednesday, December 12, 2007
...of a social network that allows me to customize my engagement level of each individual connection.
You're a foodie and your favorite movie is Rambo? I want to read your restaurant reviews. Not your movie reviews.
You're a loner with eclectic music taster? I don't care about dating tips but would love to find out about new music from you.
And, while we're at it, I would love to participate in an opt-in advertising model in this network. Joe BMW shares with advertisers that he will buy a new car in 2 months. He's interested in a 3-Series BMW. Joe BMW wants to hear from competitive advertisers.
Any competitive advantages? Deals? Promotions? Once Joe BMW bought the car, he can opt-out, not to hear from automotive advertisers again until he's in market again.
One can dream.