Wednesday, December 19, 2007

Trust is everything

While working with an amazing design agency, I was again reminded how important trust is:

- Trust in your gust
- Trust in trust
- Trust in empowerment

Think about it: Somebody outside of your area of expertise shows your their work. Your only job when looking at their work is to trust your gut. Does it feel good? Does it get you excited? Don't argue about details because, frankly, you don't know what you're talking about. Exceptional artists require that trust: If you didn't trust David Lynch, more than likely you will Mulholland Falls. Trust doesn't mean you follow them blindly, you can question anything. But you should only question because of your gut feeling.

Rely on your gut. And trust. You might change your opinion at one point but for now, stick with it. You can question everything. All day long. rely on your trust to avoid this human desire. Questioning everything gets you nowhere.

Last but not least, trust in empowerment. If you hired somebody to do a good job, trust them. Sure, ask good questions, initiate a dialogue but never, ever question the power you gave them. It will result in the Russian doll syndrome: You will hire smaller people than yourself, and these small peopel will hire even smaller people until you end up with intellectual dwarfs.

Collaboration and innovative ideas need a giant amongst giants, not a giant amongst dwarfs.

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