Monday, July 2, 2007
7-Eleven gets it
7-Eleven and the Simpsons have teamed up and transformed a few convenience stores into Kwik-E-Marts. They are selling some of the best known Simpsons products such as Buzz Cola and KrustyO's cereal.
I'm happy to see that 7-Eleven is so advanced in their thinking to allow these innovative promotion. Most companies would distance themselves as far as they can since the TV show has been mocking the typical 7-Eleven setup for years.
Instead, they opted to embrace it. My bet: Their sales and profit numbers will increase dramatically. I will visit this afternoon...
Just one complaint: Where's the Duff Beer?