Tuesday, July 10, 2007

Another good one

You have to stay with it for a while but the payoff is worth it. For a change a commercial that's not in your face and allows for intellectual connections.

I could see this as an intriguing online campaign (the video would have to be cut down a bit) with companion units and exploratory website. Commercials are great teasers, they work so much better when they are supported with experiential information.

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