This might be the beginning of the end of landing pages: Tailgate,from London based Fhlame Limited developed the "Worlds First fully transactional web 2.0 banner". This will turn faux-transactional banners into full transactional applications.
Instead of clicking through to a landing page, users can finalize their transaction on the banner itself. Publishers will jump on this quickly since users won't have to leave their site anymore.
Consumers might be hesitant in the beginning to transact directly in the banner but if advertisers utilize trusted sites, those hesitations will disappear quickly.
Kudos to Techcrunch for this find.
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