Tuesday, July 3, 2007

Don't hurt my ears anymore

I've had it.
Please don't call campaigns/features viral when they're not.
It's not viral just because you can send it to a friend.
It's not your latest commercial converted to a digital video on a site.
It's not everything that can be attached to an email.
It's not viral just because you call it viral.
It's not something you can demand. Viral happens.

Viral happens. It's something that attracts attention, makes people want to share and spread it. And that's all there is to it.

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