My friend Fabian and I decided to head out to Kwik-E-Mart on Venice/Sepulveda. From the distance we could see searchlights and, once we got closer, a line wrapped around the block to enter the convenience store. Except during emergencies, when was the last time you saw lines in front of a convenience store? (Needless to say, we didn't bother standing in line...)
Marketing works. Innovative Marketing works even better.
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