Wednesday, July 25, 2007
One of the most admired brands, Harley-Davidson, gains more admirers: Today's NY Times article discusses Harley's ongoing marketing campaign to attract women to their brand. No, not the trophy girl behind you: Real female buyers intrigued by the open road and Harley's brand image. Currently, women buy 100,000 motorcycles yearly and they are the fastest growing segment.
The elusive 18-34 male crowd gets less and less important. And great marketers finally wake up that marketing doesn't end at the 35th birthday and when you've reached every male in the world. Or as Jerry G. Wilke, Harley Davidson's VP for Customer Relationships and Product Planning and Customer Relationships says: "The opportunities are endless, and we will continue to do more."