Chuq Von Rospach of Chuqui 3.0 is in deep denial when it comes to User Generated Content.
To quote him:
"It think it would be useful if we get out of the thinking that we're getting everyone involved in content creation. what we're doing is lowering the barrier of entry (cost, complexity, availability) to make it easier for more people to get involved.
I think it's also useful to separate content creation from creating an online identity. What goes on on facebook isn't necessarily content creation. Setting up a profile isn't really getting involved in content creation..."
He's right in some respect: We know the old formula that talk radio callers account for less than 1% of the overall audience.
But I feel that Chuq limits content creation to traditional content. Blogs are being created and updated by millions of people every day. More importantly, what happens on a minute by minute basis on Facebook, Twitter, MySpace, YouTube or gaziilion of other platofrms, the thesis of 1% becomes irrelevant.
All the data points created by users might feel like arbitrary idea exchanges but, in time, these data points will become content in itself. Let's not forget: We're just at the beginning.