Sunday, October 21, 2007

Henry Jenkins and Reefer Madness


Went to Barnes & Noble this morning to purchase Convergence Culture from Henry Jenkins. (See this post to understand why I dragged my family to a bookstore on Sunday morning.)

I looked everywhere for the book: Business, Management, Advertising, Culture. Until I finally had to ask the cashier and she pointed me to the Cultural Studies bookshelf. What I saw was 'Reefer Madness', 'The best shrooms experiences' and other books about hallucinatory drugs and out of body experiences. Apparently, Barnes & Noble had problems categorizing 'Convergence Culture' and placed it under 'Cultural Studies'.

It shows how important categories are for human behavior. Categories help you digest information better and easier. And they have a lot of disadvantages: They put you in boxed you don't belong in and when you're on the fringe of a category you might consider not even existing.

On another note, Joseph Jaffe bumrushed the Amazon charts today with his newest book 'Join the Conversation'. Very cool insider event and I was impressed by ooVoo, the video conferencing and messaging platform.
Now, that's conversational marketing.

2 comments:

bbtc said...

It was great sharing this day with you!

chessiakelley said...

Hey, since your into conversational messaging, check out the blog Marketing Conversation, you might like what its about. They also have a really informative post on ooVoo. I'm working as a representative for oovoo, and I'm glad you liked using it. We will continue working to keep it the best video messaging site out there.