We're not engineers. We won't be able to solve our reliance on fossil fuels.
We're not scientists. We won't solve the global cancer problem.
We're just marketers. But we still have a huge responsibility:
When my girl grows up, will she look me in the eye and ask "What did you do to make this world a better place?" I hope I was able to provide her a good childhood, education and wrap her with love. But, will I be able to say more:
Did I help move marketing away from advertising to conversations?
Did I help change brands perception of advertising away from getting attention to paying attention?
Did I add value and experiences to people's life?
Marketers face a huge challenge. Are you ready for it? Are you ready to answer her question?
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