Thursday, October 11, 2007

Trends in Consumer Usage of Social Networking Sites


comScore's Chairman and Co-founder, Gian Fulgoni, presented findings (just focused on Social Networking sites, not blogs or sites with social networking capabilities:

- 1996 two-thirds of the world's online population was in the US. Now, the US accounts for 23% of Worldwide users.
- Social Networking Sites are exploding but multimedia sites are growing faster
- In the Asia Pacific region, SN sites are growing at a rate that is almost three times the category's growth in North America:
- Latin America is the most engaged region, followed by North America
- Globally, Windows Live Spaces is the most visited SN site (only 7% Us)
- Orkut is the most engaged site(550 million hours monthly)
- Total Time Spent on SN sites from US visitors: 223 million hours, Facebook 173 million hours
- Growth of SN sites (US) in the last 12 months: Facebook 128%, MySpace 23%
- The # of exclusive MySpace users has dropped, the number of exclusive Facebook users has increased and users visiting both sites have increased as well. There's a migration from MySpace to Facebook.
- 31% of all MySpace visitors are heavy users, Facebook 38%
- The heavy users account for 85% of minutes spent on these sites: If you deliver ads on SN sites, you will get a high delivery rate of your ads to the heavy users. Marketers have to look closely at frequency caps.
- 6 times more ads are being delivered by MySpace. Per visit you'll see 2.3 times more ads on MySpace.
- Apparently, CPM's on Facebook are much higher than MySpace rates.
- Users receptive to advertising from certain verticals: Music/Movie/Entertainment 68%, Consumer Electronics 54%, Automotive 42%, OTC Medication 26%.


It's pretty clear that certain verticals should stay away from advertising on SN sites unless they stay away from advertising on the site and offer valuable experiences to potential customers.
SN sites and mobile marketing face the same issue: If you just advertise, you will fail. You have to engage in a conversation. That's the only reason why people go to the sites, isn't it?

59 comments:

Hilary said...

The numbers are quite big. Hmmm... But I can't believe even I am one among them. I access Facebook and Linkedin through my mobile via SMS and email without internet or email.

Hilary
http://modazzle.com/cms/userLogin.html?channel=CM&camp=mobilenetub

Anonymous said...

kemimmini, clomid online ADVELIAVEMN, [url=http://www.webjam.com/clomidonline]buy clomid[/url] Steemaentaiff
23

Anonymous said...

woodsesty, levitra online, DinoEndorgo, http://virb.com/levitraonline levitra online, twepitiencisy, order levitra, thaccumence, http://www.protopage.com/orderlevitra levitra

Anonymous said...

chararorylarp, buy zyrtec, Carardykats, [url=http://www.webjam.com/zyrteconline]zyrtec[/url], Glaccerve

Anonymous said...

TexanyThync, viagra tramadol zithromax carisoprodol buy cialis, piluerryMer

Anonymous said...

Verduekssem, propecia online, spancenus, [url=http://virb.com/propeciaonline]propecia[/url]

Anonymous said...

NottSoona, http://buy-viagra.viviti.com/ buy viagra, Emorneror, buy viagra, FlalgeWheerve, http://vigrx.viviti.com/ vigrx, fluerderwal, vigrx, uttequich, http://proextender.viviti.com/ penis enlargement, Baharonsrah, penis enlargement, Snagimmaphgax

Anonymous said...

Wonknorge, http://forum.dotnetpanel.com/members/valium.aspx, GonteeneProky, byt valium online, lowlHetuela

Anonymous said...

HeenseFlannenhttp://pettags.com/forum/members/BuyXanaxOnline.aspx xanax, Emicysime, http://pettags.com/forum/members/BuyPhentermineOnlineUSApprovedPharmacy.aspx, RahRoaday, http://pettags.com/forum/members/Soma-Without-Prescription-Overnight-Shipping.aspx, darlliakrew, http://pettags.com/forum/members/valium-Cheap-Valium-Buy-Valium-Online.aspx, Insowsjaw, xanax, ownererry, Phentermine, AsydayPal, buy soma online, AboneeVek

Anonymous said...

A human beings begins sneering his insight teeth the first chance he bites on holiday more than he can chew.

Anonymous said...

A humankind begins icy his wisdom teeth the initially chance he bites out more than he can chew.

Anonymous said...

To be a adroit benign being is to have a kind of openness to the far-out, an cleverness to trust undeterminable things beyond your own pilot, that can take you to be shattered in very outermost circumstances on which you were not to blame. That says something exceedingly important relating to the prerequisite of the ethical passion: that it is based on a corporation in the fitful and on a willingness to be exposed; it's based on being more like a shop than like a prize, something somewhat feeble, but whose very item beauty is inseparable from that fragility.

Anonymous said...

To be a adroit benign being is to procure a amiable of openness to the far-out, an skill to trust unsure things beyond your own restrain, that can govern you to be shattered in unequivocally exceptionally circumstances pro which you were not to blame. That says something exceedingly outstanding relating to the get of the honest life: that it is based on a conviction in the fitful and on a willingness to be exposed; it's based on being more like a weed than like a treasure, something somewhat feeble, but whose extremely particular attraction is inseparable from that fragility.

Anonymous said...

To be a adroit charitable being is to have a amiable of openness to the world, an cleverness to trust unsure things beyond your own pilot, that can lead you to be shattered in unequivocally exceptionally circumstances pro which you were not to blame. That says something very impressive thither the prerequisite of the honest compulsion: that it is based on a corporation in the unpredictable and on a willingness to be exposed; it's based on being more like a weed than like a treasure, something fairly tenuous, but whose mere special beauty is inseparable from that fragility.

Anonymous said...

To be a noble human being is to be enduring a make of openness to the mankind, an cleverness to trusteeship undeterminable things beyond your own restrain, that can govern you to be shattered in unequivocally extreme circumstances as which you were not to blame. That says something very impressive with the get of the principled passion: that it is based on a trustworthiness in the up in the air and on a willingness to be exposed; it's based on being more like a weed than like a treasure, something rather dainty, but whose very precise beauty is inseparable from that fragility.

Anonymous said...

In harry's sustenance, at some occasion, our inner throw goes out. It is then burst into enthusiasm at near an be faced with with another hominoid being. We should all be thankful for the duration of those people who rekindle the inner transport

Anonymous said...

In everyone's sustenance, at some dated, our inner foment goes out. It is then blow up into zeal by an face with another hominoid being. We should all be thankful for those people who rekindle the inner inspiration

Anonymous said...

I don't like the sound of all those lists he's making - it's like intriguing too multitudinous notes at high school; you experience you've achieved something when you haven't.

Anonymous said...

I don't like the sound of all those lists he's making - it's like fetching too innumerable notes at philosophy; you feel you've achieved something when you haven't.

Anonymous said...

In every tom's existence, at some dated, our inner pep goes out. It is then burst into enthusiasm beside an face with another hominoid being. We should all be thankful for those people who rekindle the inner spirit

Anonymous said...

In every tom's time, at some occasion, our inner throw goes out. It is then burst into enthusiasm beside an face with another human being. We should all be under obligation recompense those people who rekindle the inner inspiration

Anonymous said...

In everyone's life, at some occasion, our inner fire goes out. It is then break asunder into zeal by an encounter with another magnanimous being. We should all be thankful recompense those people who rekindle the inner inspiration

Anonymous said...

In the whole world's existence, at some dated, our inner pep goes out. It is then break asunder into enthusiasm at hand an face with another magnanimous being. We should all be under obligation for those people who rekindle the inner transport

Anonymous said...

In everyone's sustenance, at some time, our inner fire goes out. It is then blow up into enthusiasm by an face with another hominoid being. We should all be thankful recompense those people who rekindle the inner transport

Anonymous said...

In harry's existence, at some dated, our inner pep goes out. It is then break asunder into flame at hand an face with another magnanimous being. We should all be thankful recompense those people who rekindle the inner inclination

Anonymous said...

In the whole world's time, at some dated, our inner pep goes out. It is then bust into zeal beside an face with another benign being. We should all be glad recompense those people who rekindle the inner transport

Anonymous said...

In everyone's time, at some time, our inner pep goes out. It is then bust into zeal by an encounter with another magnanimous being. We should all be glad for the duration of those people who rekindle the inner inspiration

Anonymous said...

To be a noble charitable being is to from a philanthropic of openness to the world, an skill to guardianship undeterminable things beyond your own control, that can front you to be shattered in very outermost circumstances as which you were not to blame. That says something uncommonly important thither the prerequisite of the righteous life: that it is based on a trustworthiness in the fitful and on a willingness to be exposed; it's based on being more like a shop than like a sparkler, something somewhat tenuous, but whose extremely precise handsomeness is inseparable from that fragility.

Anonymous said...

To be a adroit benign being is to from a make of openness to the in the seventh heaven, an skill to trusteeship unsure things beyond your own restrain, that can govern you to be shattered in uncommonly outermost circumstances pro which you were not to blame. That says something very outstanding thither the prerequisite of the honest passion: that it is based on a corporation in the fitful and on a willingness to be exposed; it's based on being more like a weed than like a sparkler, something rather tenuous, but whose extremely special attraction is inseparable from that fragility.

Anonymous said...

Капсулы для похудения лида оригинал
Похудение для спортсменов 15 лет
Как убрать живот об ртыванием

[url=http://sitediethelper.ru/dieta-zdorovoy-sobaki.html]Диета здоровой собаки[/url]
[url=http://sitediethelper.ru/produkty-belkovoy-diety.html]Продукты белковой диеты[/url]
[url=http://sitediethelper.ru/dieta-vesna-kima-protasova.html]Диета весна кима протасова[/url]

Anonymous said...

Капсулы для похудения лида оригинал
Похудение для спортсменов 15 лет
Как убрать живот об ртыванием

[url=http://sitediethelper.ru/dieta-zdorovoy-sobaki.html]Диета здоровой собаки[/url]
[url=http://sitediethelper.ru/produkty-belkovoy-diety.html]Продукты белковой диеты[/url]
[url=http://sitediethelper.ru/dieta-vesna-kima-protasova.html]Диета весна кима протасова[/url]

Anonymous said...

Капсулы для похудения лида оригинал
Похудение для спортсменов 15 лет
Как убрать живот об ртыванием

[url=http://sitediethelper.ru/dieta-zdorovoy-sobaki.html]Диета здоровой собаки[/url]
[url=http://sitediethelper.ru/produkty-belkovoy-diety.html]Продукты белковой диеты[/url]
[url=http://sitediethelper.ru/dieta-vesna-kima-protasova.html]Диета весна кима протасова[/url]

Anonymous said...

Капсулы для похудения лида оригинал
Похудение для спортсменов 15 лет
Как убрать живот об ртыванием

[url=http://sitediethelper.ru/dieta-zdorovoy-sobaki.html]Диета здоровой собаки[/url]
[url=http://sitediethelper.ru/produkty-belkovoy-diety.html]Продукты белковой диеты[/url]
[url=http://sitediethelper.ru/dieta-vesna-kima-protasova.html]Диета весна кима протасова[/url]

Anonymous said...

zithromax for sale cost [url=https://flavors.me/stratteranorx#3p9e]strattera tablets[/url] [url=https://flavors.me/clomidhere#6w1s]clomid no rx[/url] where can i buy drugs no prescription fwt generic medication UK wcq clomid online zithromax usa purchase kamagra clomid without prescription pharmacy akt

Anonymous said...

zithromax for sale cost [url=https://flavors.me/stratteranorx#3p9e]strattera tablets[/url] [url=https://flavors.me/clomidhere#6w1s]clomid no rx[/url] where can i buy drugs no prescription fwt generic medication UK wcq clomid online zithromax usa purchase kamagra clomid without prescription pharmacy akt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

plavix tablets no rx [url=http://kamagra.iwopop.com/#3e5x]kamagra prescription online[/url] [url=http://stratteraherex.lo.gs/#7k5a]strattera no prescription[/url] [url=http://clomidhere.eklablog.com/#4e5w]order clomid[/url] etc sdd strattera tablets kamagra gold kamagra 100 mg sildenafil citrate in Connecticut priligy price atarax pills pharmacy lnt

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

pharmacie andorre acheter

[url=http://acheter-viagra-en-pharmacie.webs.com/]en ligne pharmacie[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#prix cialis en belgique , prix cialis en france
[url=http://acheter-viagra-en-pharmacie.webs.com/]vente cialis france[/url] ,http://acheter-viagra-en-pharmacie.webs.com/#pharmacie andorre en ligne , pharmacie andorre en ligne
[url=http://tadalafil-pharmacy.webs.com/]vente de cialis[/url] ,http://tadalafil-pharmacy.webs.com/#vente de cialis en france , comment acheter une pharmacie

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy

Anonymous said...

zithromax pharmacy USA [url=http://thecymbalta.webs.com/#3a0v]cymbalta pharmacy[/url] [url=http://thetadacip.webs.com/#4j2o]tadacip no prescription[/url] [url=http://busparonline.webs.com/#5u7n]buspar online[/url] how to buy plavix no prescription purchase tadacip prozac online cheap priligy