Monday, October 15, 2007

The New Advertising Outlet: Your Life

We've read this story many times before: Brand not happy with traditional advertising, moving money into digital marketing and social media. But I was surprised about the bluntness of Trevor Edwards, Nike's corporate VP for Global Brand and Category Management, as quoted in yesterday's NY Times story:

“We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.”

I'm sure yesterday's morning coffee didn't taste that good for publishing executives after reading this sharp comment.

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