Saturday, October 27, 2007
Ron Paul and Digg: Abuse or Grassroots PR?
I've downloaded the Digg Screensaver a few days ago and immediately realized something very strange: Ron Paul's name is extremely prominent on Digg. So prominent that it made me suspicious. I know that the rather obscure candidate has a loyal following and there's grassroots interest in his campaign. But does it really translate into constant mention of his activities?
Apparently, my gut feeling was right Especially the comments showcase that Paul supporters see nothing wrong with it.
Just like stuffing the ballot box, I don't think this marketing tactic is ethical. And it will hurt Digg in the longrun.
Why would I search for news on Digg when it can be hijacked by a special interest group? Digg was meant for people and not for organizations. It's going to be a tough fight for Digg to ensure that special interest group can't own the site. And Ron Paul?
I don't believe it's in his best interest to continue this way of marketing. I understand why it's done: limited funds. But it's intrusive. It's over the head. And that's the enemy of any social network. And doesn't offer you a chance to connect with voters outside of your bubble.