Tuesday, October 2, 2007
Conversations happen with or without you
Humans are communicative, generous and lonely. That hasn't changed in 4,000,000 years, since our brains were wired.
Many people have conversations about your brand. You can be involved. Or stay on the sidelines.
Conversations are at the heart of marketing. How can you get to know your customers if you don't have conversations? This can be done in person, on social networks, through sophisticated email campaigns.
Imagine launching a new car. The old way of marketing to people would mean mass reach for 3 months and then hoping for the best. Creative wouldn't change because you made the decision to launch the car in a certain way more than 6 months ago.
Now, imagine launching a car, listening to the conversation for a few weeks and then completely adjusting your campaign, based on these conversations?
Customers will understand, appreciate your reaction and this could be the start of a beautiful relationship. What are you waiting for?