Monday, March 5, 2007

Infectious love

I admit. I'm in love with but I also developed affection for Lovelines.
While We Feel Fine explores global feelings, Lovelines examines thousands of blogs to "find expressions of love and hate, posted by all manner of people. When it can Lovelines identifies and saves the age, gender, and geographical location of the person who wrote the post, and then presents that information along with the post. The entries range from frivolous to profound, offering a glimpse into the hearts and minds of people blogging about their wants and needs."

The Loveslines project was funded by Oral Fixation Mints, a breath mint company devoted to "making everyday objects beautiful".
One of the artists, Jonathan Harris, is cofounder of Oral Fixation.

Interesting viral marketing idea: Develop an artistic project and attach the brand in a very subtle way.

I leave the last words to Jonathan Harris and Sep Kamvar: "We realize that the hearts of all fixations is the desire to own, possess, and consume. Great desires imitate the physics of giant pendulums: the higher they rise, the deeper they fall. In this sense, love is inextricably tied to hate, desire to despair. Lovelines walks the lines between these two extremes, painting pictures of the shifting landscape of desire.
Constructed entirely from found artifacts - words and pictures posted to blogs - Lovelines draws its identity from a world of strangers, brought together by shared degrees of desire."

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