Wednesday, March 7, 2007
Not ten. Not five. One.
If you had an evening with your main client, your boss or your loved one, how many things would you want to talk about?
Are you scrambling for your list of 56 items you always wanted to discuss? Or the 15 things you wrote on the back of a napkin? Maybe the Top 10 things that have to be done?
Powerful marketing only works if you have one message at a time. Not 10. Not 56.
Next time you sit down with your client, boss or loved one, just discuss one thing. Focus one item. Explore it. Discuss all facets of this one item. And then stop. And move on.
Why not give that a try? Use your time, all your time, to sell just one thing. Go deep. Sell. Then stop.