Wednesday, March 21, 2007


Kudos to MRM Worldwide for creating the MasterCard 'Golf Obessed' site.

Interesting push from digital to phone and back to site. Or as MRM Worldwide claims 'Physical and Digital World are colliding.' The video and phone feed wasn't synched 100% but it didn't diminish the impact of the game. This campaign is supported by TV ads, not sure about online buys.
We see more and more babysteps into the world of integration. Finally.

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