Saturday, March 3, 2007

Your story has to be authentic

"The food was not so good. Ok quality fish, but not great rice flavor and the sauces they used on some of the dishes just was not good at all." That's just one of the quotes from Chowhound.

Geisha House has a great story to tell: the Hollywood models at the bar, velvet rope outside, the right cars lined up at valet, celebrity ownership and the fusion menu. Diners feels special that they were allowed to participate in this party.

In the end, who cares? Nobody does. If the food sucks, nobody will come back.

That's what people don't understand about marketing. Your story means nothing if it's not authentic. If the facts don't support your claims, your restaurant will be filled with pretentiousness for a while. Until the Hollywood crowd finds another velvet rope.

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