Sunday, March 4, 2007
"I thought, 'What a dreadful mission I have in life.' I'd love to get six-thousand restaurants up to spec, but when I do it's 'Ho-hum.' It's bugged me ever since. It's one of the great paradoxes of modern business. We all know distinction is key, and yet in the last twenty years we have created a plethora of ho-hum products and services. Just go fly in an airplane. It could be such an enlightening experience. Ho-hum. We swim in an ocean of ho-hum, and I'm going to fight it. I'm going to die fighting it."—Barry Gibbons, former CEO of Burger King.
Besides their disturbing advertising campaign, I haven't seen anything innovative from Burger King in a long time. It's good to talk the talk but rather worthless if you don't walk the walk.