Sunday, March 4, 2007
TV in need of help
"TV is not dead, but if you're going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn't mean you'll have an impact. You have to do something remarkable with it."—David Lubars, Creative Director, BBDO
What are we seeing here? A $40 billion industry filtering the current marketing climate to save their own skin. So what industry do you suppose spends more than any other in the U.S. on TV advertising?
Automakers remain the biggest ad spenders, accounting for nearly 12% of expenditures, according to TNS. Especially the Big 3 continue to spend heavy on TV. Effective? Don't think so. Likeable? Maybe. Helping sales? Mhhhhhmmmmm.