Friday, February 23, 2007
Global Warming - Diesel Style
Diesel, my favorite jeansmaker launched their newest controversy aka campaign. Their video claims that "Global Warming Can't Stop Our Lives" and serves as the launch pad for the series of poignant and fashionable images: The tropcial paradise of Mt. Rushmore, warm oceans in Antarctica, a post-flood Rio, etc.
Gorgeous imagery from Terry Richardson, a big, provocative idea with a nod to the real issue: links to stopglobalwarming.com and the always popular connection to An Inconvenient Truth. Fashion Advertising at its best. (If you believe that PC is overrated...) Just one questions remains:
Since Venice already has flooding issues, wouldn't you rather expect the tower of San Marco sticking out than macaws replacing pidgeons? Oh well, it's advertising after all. Details, details.
Posted by Uwe Hook at 1:52 PM