Wednesday, February 28, 2007

Three thoughts

1) 'Thinking outside the box' might have been a good idea many decades ago. Now it's just an excuse for bad marketers to come up with lame ideas. Case in point - maybe the worst billboard ever pictured above.

2) From Jordan Ayan's, AHA!: "My wife and I went to a [kindergarten] parent-teacher conference and were informed that our budding refrigerator artist, Christopher, would be receiving a grade of Unsatisfactory in art. We were shocked. How could any child - let alone our child - receive a poor grade in art at such a young age? His teacher informed us that he had refused to color within the lines, which was a state requirement for demonstrating 'grade-level motor skills.'"

3. This building was designed by Albert Kahn in the 20's as the Detroit Post Office. The Post Office outgrew the building, moved downtown and subsequently sold it to the Detroit Public Schools as their main depository for books and supplies. It was finally abandoned in the 80's with a building full of supplies that have sat deteriorating and wasting away while the school system can't supply their students with the basic necessities.

I bet most of the school administrators claim to think outside of the box.

Forget the box. Questioning everything is an excellent way to not be the box. Crush the box, throw it away (Please recycle.) Thinking outside of the box has become just another long-term cliched container to keep you on a short leash. Because in the end, you have to get back to your box. Unless you eliminated it completely.

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