Thursday, February 15, 2007

A new agency business model

The traditional business model of ad agencies is being questioned and will change our industry dramatically in the next few months and years. Instead of selling colorful dreams, agencies have to help clients improve and maybe even develop products.

The holy grail of the new world of advertising is to connect the brand emotionally with the consumer. In the traditional business model marketers try to sell mediocre products with high-end commercials, ads and images. This model is coming to a rapid end.

Virgin America's agency Anomaly is just one example. But one that should make you think.

Read the Business 2.0 story about Anomaly and Virgin America

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