Wednesday, February 21, 2007

Screw it up

Now more than ever: Reward excellent failures. Punish mediocre success.

Or, as the Great One said: "You miss 100% of the shots you never take."

Too many brands don't bother even trying, they just go along for the ride, hope the consumers will continue to trust and buy them. In this world, if you don't take risks, you'll be forgotten.

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