Saturday, February 10, 2007

Share your obsession

New Line and Doubleclick developed live ads for the upcoming release of "The Number 23" (The main character, Jim Carrey, becomes obsessed with the number 23)by offering consumers the opportunity to share their obsession in a live ad.

It's good to see that advertisers are moving away from repurposing commercials and exploring innovative ways to optimize the interactive medium.

Read the NY Times article

See the Video Ad

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