You have basically two choices when you market in this new era of advertising:
You can either ignore the needs of your partner (audience), don't listen to anything they say and live your own life without paying attention to your (former) loved one.
Or you can be attentive, listen to the changing needs of your partner (audience), try to understand him/her even though you don't know what the hell is going on. But at least you're trying.
These are foggy times, but as long as you're listening, the payoff is not far away.
Happy Valentine's Day.